The Indian app ecosystem is also in the middle of transformation amidst a growing sentiment to decouple from global players, increased focus on data sovereignty and privacy, as well as solving for India.
The Government of India, for example, launched the Atmanirbhar Bharat App Innovation Challenge last year to identify and help scale up existing apps and incubate new ideas across e-learning, healthcare, agritech, e-commerce, news, gaming, social networking, entertainment, and work from home technology. This push for self-reliance will boost domestic entrepreneurship while aligning with sustainable, global free-market principles.
Instead of protectionism, an enhanced app ecosystem will allow the rise of India’s app economy in a globalized digital environment with demonstrated commitment to digital freedom, data privacy, and cyber security principles. The ‘vocal for local’, hence, is a call to build for every Indian and scale that to the world.