A bet on Bharat pays off for Indus OS

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A tie-up with Samsung has brought the home-grown app store into the limelight. Will its regional language focus attract more phone makers?

When Prime Minister Narendra Modi issued a clarion call from the ramparts of the Red Fort on Independence Day for every Indian to be “vocal for local” to achieve an atmanirbhar, or self-reliant, India, he skipped mention of some companies that were already ahead of the curve.

One such is a startup named Indus OS Pvt. Ltd. Its product, Indus App Bazaar, powers the Galaxy Store, which comes bundled with every Samsung smartphone sold in India. So, when Samsung recently retook the top spot in the Indian smartphone market after a two-year hiatus, the development assumed an added significance.

What makes the home-grown app platform even more of a standout is that in a market dominated by Google’s Android and Apple’s iOS, it has managed to notch up 100 million users. Besides crossing the milestone in September, Indus App Bazaar also claims to have processed over 1 billion app installs to…

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