Frequently Asked Questions

What is Indus OS?

Indus App Bazaar is an alternative app store for Android smartphones with a focus on localization, personalization, and ease-of-use. Having partnered with 12 mobile brands in India, the largest indigenous app store now powers Samsung’s default app store - Galaxy Store.

Can I download Indus App Bazaar on my phone?

You cannot install an app store on your phone. Indus App Bazaar is baked into the Android smartphone experience by the OEMs. For example, Galaxy Store, the pre-bundled app store on Samsung smartphones in India, is powered by Indus App Bazaar.

How is Indus App Bazaar different from any other app store?

Indus App Bazaar encourages app developers to build locally relevant content across 12 Indian languages, and help smartphone users discover personalized apps and content.

For Developers

Self-Publishing Portal: Indus OS offers a self-publishing portal where developers can sign in and publish their apps on Indus App Bazaar. While the app listing is of course free, Indus OS also does not collect any revenue share for in-app purchases.

Indus Language Translation: It offers free language translations to each developer for their apps and content. Indus OS offers a sophisticated translation more suited and relevant to the audience instead of a rigid literal translation of words and UI elements.

User Insights: It offers in-depth insights to the publishers around app installs/uninstalls, retention rates, device distribution, and API integration. These insights aid developers and publishers for in-app performance analysis and strategy planning.

Custom Targeting: With the use of AI and ML, Indus OS helps developers reach their target audience. It offers key metric analysis that helps them gain additional in-depth insights into user installs and engagement, like download source distribution, region-based downloads, and peak-volume hours.

For Users

Multi-lingual: Users can discover and consume digital content on Indus App Bazaar in English and 12 Indian languages, including, Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese, and Kannada.

No Email Sign-in: Indus App Bazaar does not have a mandatory requirement to sign in through an Email ID, therefore giving more accessibility and freedom to the users to download apps.

Personalization: With AI-based app recommendations, users get a rich and personalized experience and can discover more locally relevant content.

Simple interface: The user experience of Indus App Bazaar is built to cater to the wide and diverse user base in India aiding seamless delivery of apps and content.