The Weekly News Wr(app) – September 27th- October 3rd, 2021

Weekly News For You To Stay Updated With The App Industry

New developer tools, apps raising money through seed funding, apps collaborating with gaming companies to improve user experience, and other apps expanding their business avenues were the highlights of last week. Here is a Weekly News Wr(app) for you:

 Windows Store Opens up to Third-Party Storefront Apps

Now third-party storefront apps, like those from Epic Games and Amazon will be available on the Microsoft Store. They will have a product detail page so that users can easily find and install it with the same confidence as any other app in the Microsoft Store. Developers can enjoy better app distribution likewise.

Source:https://bit.ly/3mkmNa1

Apple’s privacy changes cause higher advertising prices for mCommerce groups to pay

The new rules make it much harder to track iPhone users or target them on the device which is causing targeting to become more imprecise now thus making customer acquisition costs higher.

Source: https://bit.ly/3FfN1D3

Global App revenue reaches $34 billion in Q3 2021

Downloads have jumped 10% year on year, highlighting that there’s no end to app growth, despite lockdowns easing after COVID-19. Travel, education and medical app categories contributed some of the largest growth. In-app subscriptions and in-game purchases have made this quarter the biggest in consumer spending to date.

Source: https://bit.ly/3l47mmW

Appwrite has raised $10 million to build its open-source rival to Google’s Firebase

Developers face problems with current backend servers for application development. As a self-hosted solution, developers are not locked into Appwrite and can host the service on any production or development infrastructure and has raised $10 million to build its open-source rival to Google’s Firebase

Source: https://bit.ly/3l9pcoM

Vedantu just raised $100 million in a Series E financing round that values the Indian start-up at a whopping $1 billion.

Apps such as Vedantu address the challenge of delivering resources in a timely and location-independent manner. It wants to extend its offering for students in grades one to five and is looking at expanding internationally. It just raised $100 million in a Series E financing round that values the Indian start-up at a whopping $1 billion.

Source: https://bit.ly/2WE8MLz

Granny’s promoting a better healthy eating lifestyle and revolutionizing health

The eponymous app Granny is a platform for everyone: farmers, Farmer Produce Organizations (FPO’s), SME’s, and Agri-StartUps acting as a link between those who produce perishables in the traditional mould and consumers who would prefer preparing food that improves their health holistically promoting a better healthy eating lifestyle and revolutionizing health.

Source: https://bit.ly/3uD93Le

Roku has partnered with Shopify to integrate a tool that will allow merchants to build, purchase and measure TV streaming ad campaigns.

Roku has partnered with Shopify to integrate a tool that will allow merchants to build, purchase and measure TV streaming ad campaigns.
The tools are aimed at retailers and brands who wish to bolster their reach and engage new audiences through TV ads. It is a robust tool where advertisers select their audiences, budgets, timings and duration and then upload their creative.

Source: https://bit.ly/3Dp20ZZ

Mahindra is offering as many as 64 features under the AdrenoX App for the XUV700

Mahindra is offering as many as 64 features under the AdrenoX App for the XUV700
These include features such as remote start/stop function, remote climate control, remote sky roof (sunroof) and much more. Each feature is broadly categorized into five different segments- Remote Features control, Smart Features, Vehicle Information Alerts, Location-based Features, and Safety Features.

Source: https://bit.ly/3l7t61j

The final Android 12 release is around the corner and we are hosting a live webinar on Thursday, 7th October 2021 at 6 PM IST to decode the latest from Android 12 for developers.

Register here: https://t.co/RMh4bFPj2j?amp=1

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