The need for an enhanced app store ecosystem
India is in the middle of a digital transformation. The rapid acceleration in smartphone penetration and access to affordable mobile internet has digitally empowered over 600 million Indians making India the world’s largest online market.
The increasing digitization has enabled wide adoption of e-governance initiatives, entertainment and gaming opportunities, online learning platforms, as well as communication and collaboration tools. All this has led to a flourishing app economy well-aligned with the pace of global innovation