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Imagine a world without mobile app distribution platforms. Developers would be scrambling to find a way to reach apps to their users. And users will be scratching their heads trying to figure out where they can find their apps. It would be chaos.
Although there are ways to get apps from other sources, these avenues are potentially harmful due to viruses and they could even be illegal.
So a world without mobile app distribution platforms would be rife with trouble for developers and users.
Agreed?
Great.
Now knowing that these platforms are essential, what makes a good mobile app distribution platform? One that developers and users both can benefit from?
The 4 Best Practices of an Android mobile app distribution platform
If we had to refine the requirements for a mobile app distribution platform, we would bring it down to these four points:
1. Fair and sensible commissions
If you look at the current landscape of Android app distribution you will see that there is a problem. This problem stems from the commissions charged by one of the most popular app distributors in the world, the Google Play Store.
Recently, Indian startups voiced their dissatisfaction with Google’s latest billing policy in India. Even with alternate billing offered, developers are still paying high commissions.
One founder of an Indian dating app vehemently opposed this practice saying that “even a 10-15% commission is steep” because they were spending 40-50 lakh per month to acquire customers. “Why must we pay Google a cut? We want complete independence on how we acquire our users without any involvement of Google,” he said.
As opposed to having such a commission structure, the fair and sensible thing to do is to allow developers to choose their own billing method while keeping the natively charged fees reasonable or at zero percent. This is one of the top best practices of a mobile app distribution platform that is committed to fairness and choice.
2. Adequate opportunities for developer growth
One of the key factors of success for a developer is seeing growth. This growth is twofold, more users and more revenue. However, in a world where there are millions of users online, how does a developer reach and acquire the right users? How is revenue generation a possibility?
This is where mobile app distribution platforms step in to assist their developers.
Developers need assistance in reaching the right audience. Targeted campaigns based on accurate demographic data will help a lot. Moreover, it would aid their app development if developers are provided with additional resources.
Not to forget, the ability to have their app translated into various languages will improve their reach immensely. This leads us to the next point.
3. Localization as a general practice
The world is filled with languages other than English. Our country has 121 different languages apart from the 22 officially recognized ones.
Thus it only makes sense that all online content is localized to the regional languages that exist in India.
On the other hand, this helps developers reach more users than when they had only one language.
The benefits of app localization in India are more than just reaching a newer set of audiences. There are thousands of Indians who speak English as their second or third language, and they can speak and understand it well. But there’s nothing like having a conversation in their own mother tongue. If an app can speak a user’s preferred language, it actually reaches the heart and thus gains more loyalty.
4. Personalization
The last point that makes a mobile app distribution platform a good one is personalization. Especially in today’s age, optimal personalization sets apart a product from others.
According to a recent report by Twilio Segment, 49% of users said that they would return to a brand if personalization was offered. In stark contrast, 62% said that they would switch loyalties if there was a lack of personalization.
If mobile app distribution platforms focus on providing a hyper-personalized experience for users, the benefits are reaped by both developers and users as well.
Final word: App Bazaar, an alternative solution
The previously mentioned points all make a great mobile app distribution platform. You may consider this cheeky, but App Bazaar, India’s largest alternative app store fulfills all those requirements.
As a third-party app store, we know the pain points that both users and developers face in the Indian context. There’s a lack of regional app content, developers have virtually no choice when it comes to app distribution, and the overall possibility of choice and innovation takes a hit.
But having an alternative mobile app distribution platform like App Bazaar is essential. Having the status quo challenged is vital for the industry.
Ultimately, it’s the developers and users who will reap the benefits.
Are you an app developer? If yes, have you tried Indus App Bazaar? It’s India’s largest indigenous Android app store, with a user base of 200 million+. We assist your app in reaching the far corners of India with our translation services into 12 regional languages. Publish your app for free today on Indus App Bazaar.
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