According to the Confederation of All India Traders (CAIT), over 25 lakh weddings were to happen in the month of November-December 2021, expecting to generate over Rs. 3 lakh crores in business. The question is how are these matches being made?
The answer? Through apps like BharatMatrimony.
The Net of Matchmaking
Online matrimony applications are an ideal mix of traditional and modern values where the youth get a choice from a wide pool of prospective partners, and the parents can also collaborate with them in the process.
The millions of choices, ease of use, safe and secure service, and millions of success stories of matrimonial apps have led to a surge in the demand for the services. With innovations like video calling, mobile verification of profiles, and advanced filters to choose a life partner, the industry has been able to attract wider audiences from youth to parents.
As per Arjun Bhatia, Chief Marketing Officer of Matrimony.com, their apps have seen around a 30% increase in registrations compared to pre-COVID days across markets and continue to rise.
The user-friendly mobile interface and the simple registration and search process add value to the users.
Leading by Example
Like how Indus App Bazaar uses personalization to assist users, apps like Bharat Matrimony are developed based on the unique insights gained on Indian matchmaking over the past 20 plus years.
Customer feedback has been crucial to the evolution and success of Matrimony.com. With constant conversations, the brand has been able to serve larger communities and user bases. Currently, it has over 6.5 million active users.
Personalizing the Matchmaking Efforts
Matrimony.com has now created multiple language-based matchmaking apps and community matrimony apps to cater to specific regions and communities.
For instance, if a Maharashtrian wishes to find a match, they can download the MarathiMatrimony app or if a Tamilian wishes to choose a match, they can directly go to the Tamil Matrimony app. These apps serve a targeted user base and help in personalized matchmaking within no time.
How Indus App Bazaar is Helping Apps Find the Right Users
Brands like Matrimony.com are expanding their reach by collaborating with Indus App Bazaar. Users are able to find all apps by Matrimony.com easily on the largest indigenous app store, currently powering Samsung Galaxy Store.
The Indus App Bazaar also helps Matrimony.com in reaching its target market by localizing its apps in 12 Indian languages. That means the user can search for these apps in their preferred language, therefore, simplifying the process of finding the right one even more.
If you are a Samsung user, you can download the Bharat Matrimony app here.
To read more from our blog, click here.
Keep yourself with all that’s happening in the app industry and Indus OS by following us on Facebook, Twitter, and Instagram.