Classify and optimize the App Store experience

app, indusos, app developers, localisation

The roadmap for app development is fairly standard. From the idea to the launch, there are four well-defined stages of app development, these being pre-design, design, development, and support. Most often,  however, choosing the app’s category is a

crucial step that is overlooked.

Be in the right place, at the right time

A category when appropriately chosen, helps customers find for the app faster. It helps you become customer centric, and target your consumers better. Most app stores offer a basic distinction between categories, the most popular ones being lifestyle, entertainment, travel, hospitality, education, healthcare, and gaming. It may also happen that an app can cater to more than one category.

Conducting a basic research will help you make the decision. Most studies have found that entertainment and lifestyle top the list of searches, followed by food service, transportation, education and healthcare. Surprisingly, the least popular of them all is gaming.

The industry of apps

In the last decade, apps have grown multifold, going from a few hundreds to few lakhs. With the development of on-demand services, numerous industry verticals have seen tremendous growth. This has inspired enterprises across industries to automate their services. A range of professional services for the home and offices such as  mechanics, carpentry, babysitting, logistics and even plumbing services are popular.  E-commerce does not trail behind with many known popular sites now on apps.

Placing the app in the right category also helps developers analyze the app’s features and trends within the same criteria.

Find the apt category for your app

The apps store itself is where the majority of users discover mobile apps, therefore, choosing the appropriate category for your app is the first step to reach the target market. Most app stories also allow for users to look through the top apps and Users are also given options to search for or browse through the most selected apps.

Here are a few questions you can ask yourself to decide on the best category for your app:

  • What is your app supposed to do? How does it benefit users?
  • What are the features of your app?
  • Who is the target audience?
  • Who are the competitors and what categories have they chosen?
  • Any other apps that are similar to yours.

In addition to choosing the right category, it is important to acknowledge the customers that show interest in your app. If possible, keep the communication based on the level of interest. Keep the interaction active, build emotional connections and try to build a long term relationship.

Fit in to build a league of your own

The app store is the first place where consumers discover your app, therefore, appropriate categorization is the first step towards customer-centricity. This followed by suitable engagement with industry-specific communication can help with increase the number of downloads and installs. So, place the app in the proper category and get set to get discovered.

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