“Being an app developer sounds incredible, right?”
But the life of an app developer is more challenging than it looks. Let’s skip to the good part, “App Engagement”, which can make or break any application.
Developing an app doesn’t stop at its creation. The most challenging part is the interaction between the user and the mobile app which varies between tasks like completing the app’s onboarding to making a purchase, or even simply swiping through the app.
It is vital to measure the engagement and gather insights from the length of user sessions and the intervals between them. User metrics such as daily, weekly, or monthly activity to see where your app stands amongst users, help with the same.
Wanna dive deep into it?
We spoke to our very own app engagement expert, Ameya Dhuri, the Senior Product Manager at Indus OS and his views on “How to master app engagement.”
[Prefer listening to this rather than reading? Check out our podcast on Spotify:https://spoti.fi/3U0QM6l]
To begin with, let’s discuss the 3 most important metrics which apply to all categories of apps are:
User retention metrics are factors or variables used to measure the likelihood of retaining and attracting customers to your business. The more customers you include, the more recurring revenue you can generate or the more upsells and cross-sells you can secure later. Plus, a customer who stays with you is happy with your products and services, increasing the likelihood that they’ll refer more customers to you.
Registration, Signups or Logins:
The signup page is your first point of interaction with a new user and where the user journey begins.
Users can sign up with other platforms like Facebook, Google, etc., making it easy to log in. It is a great idea to allow users to explore the actual value of your app as a guest without going through the whole signup procedure.
Transactional metrics help in understanding user behavior and interest. Most transactional apps run to engage more customers and promote more transactions, which helps understand whether the marketplace mechanics are working.
How should a developer or a growth marketer target the right audience?
Growth marketers have an in-depth understanding of their product, from its features and functionality to the pain points it addresses to the target market. You can look up demographic information for most media channels, including all major social media platforms. After figuring out where your audience spends their time, it’s time to create compelling content to share organically and through targeted ads. At Indus OS, we have a team of experts who can help you with correct user targeting to achieve your KPIs.
How are we at Indus OS doing it?
Prisma works with advertisers and ad networks to get the demand for the campaign. So, any app developer who is also an advertiser looking for a user through our campaigns gets onboarded. They share their KPI expectations which are then saved in the Prisma dashboard.
In Indus App Bazaar, we have several user personas based on user behavior and engagement. Persona is a generalized representation of what your ideal user would be like.
Campaigns are being made to target demographic and psychographic attributes and preferences to better understand your target audience.