The need for an enhanced app store ecosystem
India is in the middle of a digital transformation. The rapid acceleration in smartphone penetration and access to affordable mobile internet has digitally empowered over 600 million Indians making India the world’s largest online market.
This has also led to a thriving ecosystem of tech entrepreneurs and innovators building digital solutions for India, and the world. India’s app ecosystem also leads the world outside of China; with the highest number of apps installed and used per month. In 2019, nearly 20 billion app downloads were registered in India – about 10% of the global total.
The increasing digitization has enabled wide adoption of e-governance initiatives, entertainment and gaming opportunities, online learning platforms, as well as communication and collaboration tools. All this has led to a flourishing app economy well-aligned with the pace of global innovation