About us

Indus OS is a home-grown mobile platform that enables content and app discovery for users, app developers, and OEMs. It is specifically designed and developed for the unique needs and diverse lingual preferences of smartphone users in emerging markets like India.

Indus OS aims to shoulder India into a new digital age by bridging the barriers between app developers and smartphone users and offering a personalized mobile experience.

Pillars

Personalization
Personalization

Indus OS is powered by artificial intelligence that helps it personalize and curate relevant content for the users based on their preferences and behavior.

Localisation
Localisation

Indus OS offers locally relevant content aligned with the demographics and lingual preferences of its diverse set of users.

Simplification
Modernization

Indus OS offers an intuitive user interface for a seamless smartphone experience geared towards an enhanced discovery of content and apps.

Our Team

Indus App Bazaar leverages artificial intelligence and machine learning to enable a seamless app discovery journey.

Rakesh Deshmukh

Rakesh Deshmukh

CEO & Co-founder

Akash Dongre

Akash Dongre

CPO & Co-founder

Sudhir B

Sudhir B.

CTO & Co-founder

Vaibhav Shastri

Vaibhav Shastri

Director - OEM Sales

Rohit Utmani

Rohit Utmani

Head of Product - Indus App Bazaar

Suniva Rawat

Suniva Rawat

AVP - Marketing

Anand Singh

Anand Singh

Program Director - Localisation

Herukh Shahani

Herukh Shahani

Head of Sales - Indus App Bazaar

Jayesh Patil

Jayesh Patil

Senior Program Manager

Satish Kumar

Satish Kumar

Head - QA

Rakesh Deshmukh

Rakesh Deshmukh

CEO & Co-founder

A true believer in pragmatic thinking and a leader who applies his insights to develop clear, effective business strategies, Rakesh co-founded Indus OS in 2013 with the vision of creating a holistic app and content discovery platform for India.

Rakesh aspires to reach the next billion Indian user and has worked hard to assemble a credible leadership team, develop the strategic roadmap for the company, and build a regional smartphone ecosystem in the country.

An IIT Bombay alumnus, Rakesh is an entrepreneur at heart and began his journey with his first venture in 2008. He has been featured as one of the influential business leaders of India in reputed industry lists, including ‘Fortune 40 Under 40’, ‘Entrepreneur 35 Under 35’, ‘Business World 40 Under 40’. He was also the winner of the ‘Business World Young Entrepreneur Award’ in 2016.

Akash Dongre

Akash Dongre

CPO & Co-founder

Akash is a product strategy leader with an extensive mobile technology experience. He is known for his passion for understanding customer needs and delivering solutions that address them. Akash drives product management at Indus OS, crafting a vision and rallying cross-functional teams to develop and launch innovative products.

His entrepreneurial aspirations took shape in his early days at IIT Bombay where he was an integral part of the Entrepreneurship Cell. His first venture – MoFirst – offered mobile and telecom-based products and solutions for businesses.

He has been featured as one of the influential business leaders of India in reputed industry lists, including ‘Fortune 40 Under 40’ and ‘MIT Top 10 Innovators Under 35’. He was also the winner of the ‘Business World Young Entrepreneur Award’ in 2017.

Sudhir B

Sudhir B.

CTO & Co-founder

Sudhir has been instrumental in scaling up Indus OS right from its inception to building a regional language operating system to reaching 100 million device activation.

An alumnus of IIT Bombay, Sudhir steers the engineering direction of the entire organisation. He maintains high standards for the entire team so as to keep the team motivated to deliver exciting goals within tough timelines. He is also responsible for managing teams across Android platform, highly scalable back-ends, and data science.

Vaibhav Shastri

Vaibhav Shastri

Director - OEM Sales

Vaibhav brings with him 20 years of experience in sales and operations in the mobility business.

He has previously worked with leading brands in the space, including Reliance Communications, Micromax Informatics, Zen mobiles, and Videocon mobiles among other companies.

Rohit Utmani

Rohit Utmani

Head of Product - Indus App Bazaar

Rohit joined Indus OS in 2016 with an aim to uplift the Indian digital economy. Rohit’s fresh perspective and farsighted vision helped the company to transition from an operating system for the OEMs to becoming India’s largest indigenous app store.

With the philosophy of personalization and localization in mind, Rohit understands the nuances of user behavior and the app economy. He was a vital asset and a lead initiator in the company’s marquee partnership with Samsung.

Rohit’s entrepreneurial aspirations were shaped by his management degree from the London Business School and he gave up on job opportunities abroad to invest the knowledge he gained to build a product for India.

Raunak Jain

Raunak Jain

VP - Ad Products & Monetisation

A startup, technology, marketing, and business enthusiast, Raunak has explored diverse industry domains, including consumer tech, healthcare, education, and e-commerce through his roles in product management, sales and marketing, as well as analytics.

An alumnus of IIT Bombay, Raunak has played pivotal roles in success of Indian startups like Flipkart and Toppr and was running his own healthcare startup prior to joining Indus OS.

Varun Vummidi

Varun Vummidi

Director - App Bazaar Network & Sales

Varun is an experienced business head with a track record of running B2B and B2C verticals. With an experience of over a decade and a half in technology and process building, he leads the sales and partnership front for Indus App Bazaar.

Previously, as a member of the founding team of Jabong.com, he was responsible for the operations and processes. Always looking to connect with driven tech entrepreneurs, he is also the host of the popular Stars & Startups podcast.

Suniva Rawat

Suniva Rawat

AVP - Marketing

Suniva leads marketing for Indus OS and is responsible for the entire outreach and communication strategy for the company.

She plays a pivotal role in both public relations as well as product marketing, while also handling event management and digital strategy for the company. She is also responsible for the content curation for Indus App Bazaar.

Prior to joining Indus OS, Suniva worked in multiple startups as well as an advertising agency to gain an eclectic mix of experience. Apart from her engineering and MBA degrees, she is also a trained animal groomer and helps various animal welfare organizations as a volunteer.

Anand Singh

Anand Singh

Program Director - Localisation

Anand is an old hand with a demonstrated experience and expertise in the computer software and localisation industry.

He has worked on language as a solution for more than 17 years. Before joining Indus OS, he had a healthcare startup that provided patient education programme in the language of their choice to generate awareness about medical processes and solutions.

Anand also runs a small NGO working towards girl education and environment in his individual capacity. The NGO aims to plant 300 trees every year in and around Mumbai.

Herukh Shahani

Herukh Shahani

Head of Sales - Indus App Bazaar

Herukh is responsible for strategizing and implementing monetization plans for growing the business. He has been part of Indus OS since the start of his professional career and has strategized structural changes to answer the business needs of Indus OS.

He focuses on sales strategy and developer outreach and represents Indus OS at trade events and industry conferences. Coordinating with app developers, ad networks, and media sources, he has been instrumental in securing several marquee business partnerships.

A Business Management Graduate from the University of Mumbai, Herukh is passionate about driving value for customers and helping businesses grow.

Jayesh Patil

Jayesh Patil

Senior Program Manager

Passionate about product development and management, Jayesh has headed multiple products under the Indus OS umbrella and has shaped the products and services in their current form.

He is responsible for strategizing and execution of Indus One and closely works with international OEMs to tailor the product according to their needs. Jayesh also leads Discover, the company’s hyper-personalized platform for content discovery.

Post his engineering degree followed by an MBA, he joined Indus OS in 2014, making it his first professional gig.

Satish Kumar

Satish Kumar

Head - QA

Satish has been with Indus OS since 2015 heading the QA department. An ISTQB certified software tester, Satish worked with Samsung as a QA Manager for over eight years before joining Indus OS.

Milestones

2013

Beginning

Founded by three IIT-Bombay alumni, Rakesh Deshmukh, Akash Dongre, and Sudhir B

2014

Pilot

Launched India’s first Gujarati smartphone – Firstouch

2015

Partnerships

Over 100 smartphones launched by smartphone brands like Micromax, Celkon, Karbonn, Swipe, Intex, etc. powered by Indus OS, with Indus App Bazaar

2016

Leadership

Number 2 operating system in India, behind Android, but ahead of iOS and Windows

2017

Raises 4mn

Indus OS raises $4mn; aim to acquire 100 mn users in 3 years

2018

Milestone

400,000 apps listed on Indus App Bazaar; 12 million users acquired

2019

Samsung

Deep product integration with Samsung; Indus App Bazaar powers Galaxy Store, Samsung’s default app store

2020

100 million

Acquired 100 million+ users on Indus App Bazaar with one billion app installs

Investors

Testimonials

Sanjay Razdan

Head of Samsung India's Digital Services team, Senior Director

Galaxy Store has been witnessing a significant growth in terms of app installs and user engagement. Our year-old collaboration with Indus App Bazaar has given it a further boost, by enhancing the galaxy store experience for Samsung consumers through personalized content in their preferred language. We are very hopeful that this partnership will continue to delight customers with more meaningful innovations.

Pradeep Dayani

Mobile Marketing Manager

Our partnership with Indus OS has been a consistently valuable one, through which, we have noticed reduced acquisition costs and an overall boost in engagement. Their product – Indus App Bazaar, provides healthy mobile metrics without compromising on user quality. We have successfully been able to achieve our desired goals/KPI of keeping our CAC intact and having a significant improvement in the customer life-time value. We look forward to continuing our partnership with Indus OS in the future.

Sujit Thakur

Co-Founder & Director

The process of registering on App Bazaar and uploading an app is such a hassle-free one. The account got created within 5-10 minutes. The process of uploading of our ‘Indi App’ was quite easy as compared to that of Google play store and the app got approved within just 24 hours. The App Bazaar team supported us well whenever required. Currently the support is for limited brands but the team is working hard to bring it live on other devices as well soon.

Priya Nikam

StreeSanman is a startup in the field of women hygiene products like menstruation care kit, sanitary napkins, gloves and mask vending machines, and smokeless ecofriendly incinerators. With a product mix of B2B and B2C, it is important to have a uniform and standardized User-experience.

Amod Gokhale

Director

I definitely recommend Indus App Bazaar to developers as well as end users. They are focused on localization and giving personalized experience to end users. Also support team is very prompt in resolving any issues that we developer face in uploading the app. The process of submission to app bazaar is streamlined and very easy.

Vikas Agarwal

Growth

Indus OS is a key partner for us to acquire users from various OEM partners. We got great quality users at scale and able to optimize the campaigns for desired KPIs. The support from the team is instant and they worked actively on the project in making the campaign successful. Big thanks to them and hope to continue work in the future.

Nilesh Bhanushali

Thank you so much for giving us an opportunity. It's really a good platform for startups to grow and gives a new opportunity to explore the market. It's quick, easy and hassle free to upload the app and is also approved quickly.

Harman Singh Saluja

Our experience in working with Indus App Bazaar was very much a positive one. Their professionalism, data insights provided, and the ultimate performance delivered were simply amazing and we would welcome the opportunity to work with them again. Thank you for delivering good results for us.

Minhaz Hazarika

Head of Affiliates & Strategic Partnership

We did a few UA campaigns with Indus App bazaar, the targeting precision and their ad ops team's expertise did really help us in pumping quality users without compromising actions down the funnel.

Bhavesh Talreja

CEO & Founder

Indus OS has been a key partner for Globale Media in scaling campaigns exponentially with their AI driven App recommendation engine. Their ad ops team and data team’s expertise has really helped us in multiple campaign optimization. Their targeting precision has been beneficial in delivering KPI-oriented results. We are looking forward to our bright future together and hope that our partnership will be able to uplift the smartphone ecosystem of India.

Awards & Recognition