Comprehensive solutions for the mobile ecosystem
Indus OS is a home-grown mobile platform that enables content and app discovery for users, expanded distribution for app developers, and monetization opportunities for OEMs.

Billion +
App installs + Updates
K
APPS ACROSS ALL CATEGORIES
Million +
users
Indus OS bridges the barriers between smartphone users, app developers, and OEMs.

World’s largest indigenous app store powers the default app store for the biggest smartphone brand.



Smartphone Experience. Evolved.
Personalized. Localized. Modernized.
Powered by artificial intelligence, Indus App Bazaar curates locally relevant apps and content for the users based on their demographics, lingual preferences, and behaviour and offers an intuitive user interface with content-led discovery.
Learn MoreMade in India. For the World.
Global products built from local expertise
Indus OS is specifically designed and developed for the unique needs and lingual preferences of smartphone users in diverse ecosystems. It bridges the barriers between app developers and smartphone users and offers a personalized mobile experience.
Learn More
- State
- West Bengal
- Top City (Installs)
- Kolkata
- M/F Ratio
- 12.34
- Popular Language
- Bengali
- Popular Category
- Business
- State
- Andaman and Nicobar Islands
- Top City (Installs)
- South Andaman
- M/F Ratio
- 8.15
- Popular Language
- Tamil
- Popular Category
- SOCIAL
- State
- Andhra Pradesh
- Top City (Installs)
- Guntur
- M/F Ratio
- 12.7
- Popular Language
- Telegu
- Popular Category
- GAME - RACING
- State
- Arunachal Pradesh
- Top City (Installs)
- Naharlagun
- M/F Ratio
- 10.61
- Popular Language
- Assamese
- Popular Category
- COMMUNICATION
- State
- Assam
- Top City (Installs)
- Guwahati
- M/F Ratio
- 11.01
- Popular Language
- Assamese
- Popular Category
- SOCIAL
- State
- Bihar
- Top City (Installs)
- Patna
- M/F Ratio
- 11.23
- Popular Language
- Marathi
- Popular Category
- EDUCATION
- State
- Chandigarh
- Top City (Installs)
- Chandigarh
- M/F Ratio
- 15.1
- Popular Language
- Punjabi
- Popular Category
- FOOD_AND_DRINK
- State
- Delhi
- Top City (Installs)
- North West Delhi
- M/F Ratio
- 11.81
- Popular Language
- Punjabi
- Popular Category
- LIFESTYLE
- State
- Goa
- Top City (Installs)
- North Goa
- M/F Ratio
- 8.87
- Popular Language
- Marathi
- Popular Category
- FOOD_AND_DRINK
- State
- Gujarat
- Top City (Installs)
- Ahmedabad
- M/F Ratio
- 25.02
- Popular Language
- Gujarati
- Popular Category
- ENTERTAINMENT
- State
- Haryana
- Top City (Installs)
- Gurgaon
- M/F Ratio
- 15.57
- Popular Language
- Punjabi
- Popular Category
- MUSIC_AND_AUDIO
- State
- Himachal Pradesh
- Top City (Installs)
- Shimla
- M/F Ratio
- 15.32
- Popular Language
- Punjabi
- Popular Category
- SPORTS
- State
- Jharkhand
- Top City (Installs)
- Ranchi
- M/F Ratio
- 10.95
- Popular Language
- Bengali
- Popular Category
- COMMUNICATION
- State
- Karnataka
- Top City (Installs)
- Bengaluru
- M/F Ratio
- 13.48
- Popular Language
- Kannada
- Popular Category
- ENTERTAINMENT
- State
- Madhya Pradesh
- Top City (Installs)
- Indore
- M/F Ratio
- 18.35
- Popular Language
- Marathi
- Popular Category
- NEWS_AND_MAGAZINES
- State
- Maharashtra
- Top City (Installs)
- Pune
- M/F Ratio
- 17.63
- Popular Language
- Marathi
- Popular Category
- FINANCE
- State
- Manipur
- Top City (Installs)
- Imphal
- M/F Ratio
- 14.17
- Popular Language
- Tamil
- Popular Category
- GAME - ACTION
- State
- Meghalaya
- Top City (Installs)
- East Khasi Hills
- M/F Ratio
- 9.64
- Popular Language
- Bengali
- Popular Category
- PERSONALIZATION
- State
- Mizoram
- Top City (Installs)
- Aizawl
- M/F Ratio
- 9.58
- Popular Language
- Bengali
- Popular Category
- TOOLS
- State
- Nagaland
- Top City (Installs)
- Dimapur
- M/F Ratio
- 11.25
- Popular Language
- Bengali
- Popular Category
- GAME - CASUAL
- State
- Odisha
- Top City (Installs)
- Bhubaneswar
- M/F Ratio
- 10.21
- Popular Language
- Odia
- Popular Category
- GAME - BOARD
- State
- Puducherry
- Top City (Installs)
- Puducherry
- M/F Ratio
- 14.77
- Popular Language
- Tamil
- Popular Category
- COMMUNICATION
- State
- Punjab
- Top City (Installs)
- Ludhiana
- M/F Ratio
- 21.38
- Popular Language
- Punjabi
- Popular Category
- GAME - RACING
- State
- Rajasthan
- Top City (Installs)
- Jaipur
- M/F Ratio
- 18.75
- Popular Language
- Gujarati
- Popular Category
- GAME - SIMULATION
- State
- Sikkim
- Top City (Installs)
- East District
- M/F Ratio
- 9.35
- Popular Language
- Bengali
- Popular Category
- GAME - ACTION
- State
- Tamil Nadu
- Top City (Installs)
- Chennai
- M/F Ratio
- 17.23
- Popular Language
- Tamil
- Popular Category
- GAME - CARD
- State
- Telangana
- Top City (Installs)
- Hyderabad
- M/F Ratio
- 13.3
- Popular Language
- Telegu
- Popular Category
- Business
- State
- Tripura
- Top City (Installs)
- West Tripura
- M/F Ratio
- 9.66
- Popular Language
- Bengali
- Popular Category
- GAME - ACTION
- State
- Uttar Pradesh
- Top City (Installs)
- Lucknow
- M/F Ratio
- 13.04
- Popular Language
- Marathi
- Popular Category
- EDUCATION
Click on the dots to
read state specific data
Our Suite of Products
Indus App Bazaar
An enhanced app store ecosystem for smartphones
Indus App Bazaar leverages artificial intelligence and machine learning to enable a seamless app discovery journey by delivering contextual app recommendations while helping developers with multi-point distribution and monetization opportunities.

Indus One
An evolved smartphone experience
The platform offers intelligent user-centric modules to enhance the discovery of apps and content and drive optimum engagement.

Prisma
A monetization platform for the OEMs
Prisma is the advertising engine that powers Samsung Galaxy Store, Samsung Discover, Indus App Bazaar, and other OEM channels and helps maximize the revenue for publishers.

What People are Saying
Galaxy Store has been witnessing a significant growth in terms of app installs and user engagement. Our year-old collaboration with Indus App Bazaar has given it a further boost, by enhancing the galaxy store experience for Samsung consumers through personalized content in their preferred language. We are very hopeful that this partnership will continue to delight customers with more meaningful innovations.
Read More ...Sanjay Razdan
Head of Samsung India's Digital Services team, Senior Director

Our partnership with Indus OS has been a consistently valuable one, through which, we have noticed reduced acquisition costs and an overall boost in engagement. Their product – Indus App Bazaar, provides healthy mobile metrics without compromising on user quality. We have successfully been able to achieve our desired goals/KPI of keeping our CAC intact and having a significant improvement in the customer life-time value. We look forward to continuing our partnership with Indus OS in the future.
Read More ...Pradeep Dayani
Mobile Marketing Manager

The process of registering on App Bazaar and uploading an app is such a hassle-free one. The account got created within 5-10 minutes. The process of uploading of our ‘Indi App’ was quite easy as compared to that of Google play store and the app got approved within just 24 hours. The App Bazaar team supported us well whenever required. Currently the support is for limited brands but the team is working hard to bring it live on other devices as well soon.
Read More ...Sujit Thakur
Co-Founder & Director

StreeSanman is a startup in the field of women hygiene products like menstruation care kit, sanitary napkins, gloves and mask vending machines, and smokeless ecofriendly incinerators. With a product mix of B2B and B2C, it is important to have a uniform and standardized User-experience.
Read More ...Priya Nikam

I definitely recommend Indus App Bazaar to developers as well as end users. They are focused on localization and giving personalized experience to end users. Also support team is very prompt in resolving any issues that we developer face in uploading the app. The process of submission to app bazaar is streamlined and very easy.
Read More ...Amod Gokhale
Director

Indus OS is a key partner for us to acquire users from various OEM partners. We got great quality users at scale and able to optimize the campaigns for desired KPIs. The support from the team is instant and they worked actively on the project in making the campaign successful. Big thanks to them and hope to continue work in the future.
Read More ...Vikas Agarwal
Growth

Thank you so much for giving us an opportunity. It's really a good platform for startups to grow and gives a new opportunity to explore the market. It's quick, easy and hassle free to upload the app and is also approved quickly.
Read More ...Nilesh Bhanushali

Our experience in working with Indus App Bazaar was very much a positive one. Their professionalism, data insights provided, and the ultimate performance delivered were simply amazing and we would welcome the opportunity to work with them again. Thank you for delivering good results for us.
Read More ...Harman Singh Saluja

We did a few UA campaigns with Indus App bazaar, the targeting precision and their ad ops team's expertise did really help us in pumping quality users without compromising actions down the funnel.
Read More ...Minhaz Hazarika
Head of Affiliates & Strategic Partnership

Indus OS has been a key partner for Globale Media in scaling campaigns exponentially with their AI driven App recommendation engine. Their ad ops team and data team’s expertise has really helped us in multiple campaign optimization. Their targeting precision has been beneficial in delivering KPI-oriented results. We are looking forward to our bright future together and hope that our partnership will be able to uplift the smartphone ecosystem of India.
Read More ...Bhavesh Talreja
CEO & Founder


Sanjay Razdan
Head of Samsung India's Digital Services team, Senior Director
Galaxy Store has been witnessing a significant growth in terms of app installs and user engagement. Our year-old collaboration with Indus App Bazaar has given it a further boost, by enhancing the galaxy store experience for Samsung consumers through personalized content in their preferred language. We are very hopeful that this partnership will continue to delight customers with more meaningful innovations.

Pradeep Dayani
Mobile Marketing Manager
Our partnership with Indus OS has been a consistently valuable one, through which, we have noticed reduced acquisition costs and an overall boost in engagement. Their product – Indus App Bazaar, provides healthy mobile metrics without compromising on user quality. We have successfully been able to achieve our desired goals/KPI of keeping our CAC intact and having a significant improvement in the customer life-time value. We look forward to continuing our partnership with Indus OS in the future.

Sujit Thakur
Co-Founder & Director
The process of registering on App Bazaar and uploading an app is such a hassle-free one. The account got created within 5-10 minutes. The process of uploading of our ‘Indi App’ was quite easy as compared to that of Google play store and the app got approved within just 24 hours. The App Bazaar team supported us well whenever required. Currently the support is for limited brands but the team is working hard to bring it live on other devices as well soon.

Priya Nikam
StreeSanman is a startup in the field of women hygiene products like menstruation care kit, sanitary napkins, gloves and mask vending machines, and smokeless ecofriendly incinerators. With a product mix of B2B and B2C, it is important to have a uniform and standardized User-experience.

Amod Gokhale
Director
I definitely recommend Indus App Bazaar to developers as well as end users. They are focused on localization and giving personalized experience to end users. Also support team is very prompt in resolving any issues that we developer face in uploading the app. The process of submission to app bazaar is streamlined and very easy.

Vikas Agarwal
Growth
Indus OS is a key partner for us to acquire users from various OEM partners. We got great quality users at scale and able to optimize the campaigns for desired KPIs. The support from the team is instant and they worked actively on the project in making the campaign successful. Big thanks to them and hope to continue work in the future.

Nilesh Bhanushali
Thank you so much for giving us an opportunity. It's really a good platform for startups to grow and gives a new opportunity to explore the market. It's quick, easy and hassle free to upload the app and is also approved quickly.

Harman Singh Saluja
Our experience in working with Indus App Bazaar was very much a positive one. Their professionalism, data insights provided, and the ultimate performance delivered were simply amazing and we would welcome the opportunity to work with them again. Thank you for delivering good results for us.

Minhaz Hazarika
Head of Affiliates & Strategic Partnership
We did a few UA campaigns with Indus App bazaar, the targeting precision and their ad ops team's expertise did really help us in pumping quality users without compromising actions down the funnel.

Bhavesh Talreja
CEO & Founder
Indus OS has been a key partner for Globale Media in scaling campaigns exponentially with their AI driven App recommendation engine. Their ad ops team and data team’s expertise has really helped us in multiple campaign optimization. Their targeting precision has been beneficial in delivering KPI-oriented results. We are looking forward to our bright future together and hope that our partnership will be able to uplift the smartphone ecosystem of India.
Media Stories
How Indus OS could challenge Google’s dominance in the app store space
Today the start-up, launched by three IIT Bombay alumni seven years ago, claims to be…
50 startups on Sarvodaya March
We mark Gandhi Jayanthi here with a compendium of 50 startups that manifest Gandhian ideals…
Millennial aspirations are shaping the world of startups
Over the past decade, India has become one of the largest startup ecosystems in the…
Awards & Recognition

Fastest growing App Marketing Platform in Indian Subcontinent

National Award for Marketing Excellence – Excellence in GUI Design

Superbrands SuperStartUp

GSMA’s Asia Mobile Awards Finalist Best Mobile Innovation for Emerging Markets

TiE50 Silicon Valley, Top Startup Award

Innovation in OEM Product Award, ET Telecom Awards

Digital Startup of the Year, Drivers of Digital Awards

NASSCOM Emerge50 - League of 10 Award Winner

Business World’s Young Entrepreneur Award

Mobile Economic Forum’s Meffys Finalist for Innovation in Mobile First Markets & Social Impact

AEGIS Graham Bell Award - Best Innovation for Digital India

BBC Knowledge's - National Digital Marketing Award

Brand of the Year

Finalist at GSMA's Global Mobile Awards Best Mobile Innovation for Emerging Markets

IAMAI's India Digital Awards - Best use of Mobile for Social & Economic Development

Manthan Award South Asia & Asia Pacific - Inclusion & Empowerment

Mobbys Award for excellence in Mobile Entertainment & Technology

BW Disrupt 40 Under 40 – Achiever of the year awarded to Rakesh Deshmukh, Co-Founder & CEO, Indus OS
